Writing

Notes on frontend engineering, product thinking, and working in growth tech.

• React NativeComing soonDraft

  Designing for Low-Bandwidth: Lessons from Building in Africa

  Building React Native apps for markets with inconsistent connectivity forced me to rethink assumptions I had about what a 'normal' network looks like. Here's what changed.

• ProductComing soonDraft

  A/B Testing That Actually Moves the Needle

  A lot of A/B tests I've seen are set up to confirm a hypothesis rather than challenge one. After running dozens of experiments at OmniRetail, here's what I'd do differently.

• Design SystemsComing soonDraft

  FlightSuit: What I Learned Maintaining a Design System

  Joining Aviatrix and immediately being handed ownership of FlightSuit was a crash course in everything design systems quietly do for you — and everything they don't.

• AIComing soonDraft

  Using AI Tools to Ship UI Faster (Without Losing Quality)

  Generative AI cut my manual test coverage effort by 30%. But the real unlock wasn't the time saved — it was what that time let me spend on instead.